5 main points
1. Visual Aspects
To most audiences visual aspects will most likely be the most memorable part of a keynote presentation. Here are a few simple pointers to make sure the visuals of your project are on point!
1. Consider the layout and design of project and how documents architecture can enhance and convey information.
2. Achieve visual balance. This can be done with notice of connection, duplication, variation and flow.
3. Place titles and headings in your document.
4. Use lists, not blocks of text, for better clarity to audience.
5. Control line length, line spacing and justification to make your documents readable.
6. Make use of white space to emphasize information to to make visual connections within your document. Know when to fill space and when not to.
7. Take into account images, graphs and physical properties to make sure they are achieving their purpose effectively
These tips are general guides to make use the visuals of your presentation will assist not hinder your concepts. Each presentation will vary in the amount and type of visual aspects needed so it is important to plan for your specific goal before beginning the visual aspects.
2. Create a Need for The Product
Consumers need to be convinced as to why they need the product. You cannot just invent a cool, high tech product and not market it correctly to consumers. You have to make it seem like they are going to be the odd ones out if they do not have this product. How can you do so? Easy. Just sell your product as if it is the greatest thing ever invented. Use your inner narcissist to sound highly confident and talk about the wonders and marvels of your product. Consumers may need to buy certain products necessary to live; in this case, you want to make your consumer feel like they need the product for prestige and esteem. Moreover, you must create a need for the audience. Convince them that your product can change their lives for the better!
3. Show, Not Tell
Every audience has the ability to lose interest in a speaker. It is your job to keep them attentive and interested in your product at all times. But to do this, you must show your audience why your product is the best, and not get too caught up in the tell aspect. You cannot only speak when attempting to sell your invention, things will start to get boring, and the crowd will begin to yawn, and translate your words as: "blah blah blah..." To prevent this, bring your product and use it in front of your listeners. Display the advantages of, say, your new, futuristic, super-absorbent sponge. Furthermore, compare it to your competition by bringing an ordinary sponge and comparing the efficiency in front of your audience's eyes. Up on the stage of selling, your actions will grasp people's attention, not your words.
4. Know Your Audience
Your audience is the whole point of you giving a keynote speech; essentially, they are the people that you must persuade that they need your invention. Therefore, it is essential to know to whom you are speaking in order to make the best appeal. How you understand your audience will determine how you dress, what arguments you will make, terms and definitions that you will use, and needs you will bring up. An audience's social status, degree of education, profession, gender, age, and purpose for attending your keynote are all factors that should be considered. It is essential to connect with the audience on whatever level they may be on. Failure to do so will result in the audience misunderstanding you or simply gaining the sense that they do not need your product. Although you may give what you think is your best speech ever, it is worthless if not pitched towards the audience in front of you.
5. Presenting Yourself
You are the face for your company and invention; thus, your audience will not only attribute the impression you make to you but also to the invention you are marketing. Therefore, it is essential to make a good impression on your audience by giving a good confident energetic talk while still maintaining a sense of professionalism.
First, you must be confident. You need to believe in your product and prove to your audience that your product is better than the competition. Once you are genuinely convinced that your product is the best, your confidence will radiate through while you speak. Second, It is important to have a moderate level of energy so as not to bore your audience - though, this does not mean to jump up and down and run back and forth on the stage, you need to be somewhat excited about your product so your audience has reason to be as well. If you get caught up in your words, do not let it throw you out of your rhythm. Simply restart what you were saying and say it deliberately and clearly(you need to know what you are talking about). Also, DO NOT hesitate. For example, you just realized that you are running low on time and you will not finish your presentation. Do not panic because it will just make the situation worse. Think about the really important things and briefly go through those. Finally, maintain a sense of professionalism by speaking clearly at all times and being honest at all times. Promising things that your product will not deliver is primarily dishonest and will eventually ruin your company's reputation.
To most audiences visual aspects will most likely be the most memorable part of a keynote presentation. Here are a few simple pointers to make sure the visuals of your project are on point!
1. Consider the layout and design of project and how documents architecture can enhance and convey information.
2. Achieve visual balance. This can be done with notice of connection, duplication, variation and flow.
3. Place titles and headings in your document.
4. Use lists, not blocks of text, for better clarity to audience.
5. Control line length, line spacing and justification to make your documents readable.
6. Make use of white space to emphasize information to to make visual connections within your document. Know when to fill space and when not to.
7. Take into account images, graphs and physical properties to make sure they are achieving their purpose effectively
These tips are general guides to make use the visuals of your presentation will assist not hinder your concepts. Each presentation will vary in the amount and type of visual aspects needed so it is important to plan for your specific goal before beginning the visual aspects.
2. Create a Need for The Product
Consumers need to be convinced as to why they need the product. You cannot just invent a cool, high tech product and not market it correctly to consumers. You have to make it seem like they are going to be the odd ones out if they do not have this product. How can you do so? Easy. Just sell your product as if it is the greatest thing ever invented. Use your inner narcissist to sound highly confident and talk about the wonders and marvels of your product. Consumers may need to buy certain products necessary to live; in this case, you want to make your consumer feel like they need the product for prestige and esteem. Moreover, you must create a need for the audience. Convince them that your product can change their lives for the better!
3. Show, Not Tell
Every audience has the ability to lose interest in a speaker. It is your job to keep them attentive and interested in your product at all times. But to do this, you must show your audience why your product is the best, and not get too caught up in the tell aspect. You cannot only speak when attempting to sell your invention, things will start to get boring, and the crowd will begin to yawn, and translate your words as: "blah blah blah..." To prevent this, bring your product and use it in front of your listeners. Display the advantages of, say, your new, futuristic, super-absorbent sponge. Furthermore, compare it to your competition by bringing an ordinary sponge and comparing the efficiency in front of your audience's eyes. Up on the stage of selling, your actions will grasp people's attention, not your words.
4. Know Your Audience
Your audience is the whole point of you giving a keynote speech; essentially, they are the people that you must persuade that they need your invention. Therefore, it is essential to know to whom you are speaking in order to make the best appeal. How you understand your audience will determine how you dress, what arguments you will make, terms and definitions that you will use, and needs you will bring up. An audience's social status, degree of education, profession, gender, age, and purpose for attending your keynote are all factors that should be considered. It is essential to connect with the audience on whatever level they may be on. Failure to do so will result in the audience misunderstanding you or simply gaining the sense that they do not need your product. Although you may give what you think is your best speech ever, it is worthless if not pitched towards the audience in front of you.
5. Presenting Yourself
You are the face for your company and invention; thus, your audience will not only attribute the impression you make to you but also to the invention you are marketing. Therefore, it is essential to make a good impression on your audience by giving a good confident energetic talk while still maintaining a sense of professionalism.
First, you must be confident. You need to believe in your product and prove to your audience that your product is better than the competition. Once you are genuinely convinced that your product is the best, your confidence will radiate through while you speak. Second, It is important to have a moderate level of energy so as not to bore your audience - though, this does not mean to jump up and down and run back and forth on the stage, you need to be somewhat excited about your product so your audience has reason to be as well. If you get caught up in your words, do not let it throw you out of your rhythm. Simply restart what you were saying and say it deliberately and clearly(you need to know what you are talking about). Also, DO NOT hesitate. For example, you just realized that you are running low on time and you will not finish your presentation. Do not panic because it will just make the situation worse. Think about the really important things and briefly go through those. Finally, maintain a sense of professionalism by speaking clearly at all times and being honest at all times. Promising things that your product will not deliver is primarily dishonest and will eventually ruin your company's reputation.